Visit California Tourism Campaign
feat. Tesla Motors

Campaign Tags: #RoadtripCalifornia @visit.california @enterprise
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The Pitch: Myself and a small group of photographers are coming to San Francisco for an impromptu road trip to photograph the bay and up in Yosemite. We would love to partner with you to create content while we are there. We are focused on the experience of a road trip in California in an as eco-friendly way as possible. We are looking for your support with a car rental company that could provide us 2 electrical cars (Tesla or equivalent) that we would use for the road trip. In exchange, we can agree on content to be shared with you for your social media and share our own experience with our respective audiences. 

Deliverables: 
30 stories between all of the participants
6 dedicated posts tagged with Visit California and Enterprise accounts between all participants
Image deliverables - 6 photos with usage rights

​Campaign Results (personal only independent of the team):
4 Instagram posts tagging @visitcalifornia totaled 5,200 likes for 518 comments with 118 shares and 255 saves. Total reach: 59,089
Stories tagged with @visit.california and @enterpries were 7,116 views with total story views during the entire trip period of 108,000

Instagram Links to live posts
https://www.instagram.com/p/B1Uc2RIHZou/
https://www.instagram.com/p/B06pCNEH04Y/
https://www.instagram.com/p/B09fnv_H4s1/
https://www.instagram.com/p/B1HrufznDA3/

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